Car manufacturer SEAT might belong to Germany’s VW Group but the company’s chief executive told CNBC that it has retained its own identity and sense of innovation that has enabled it to return to profit in the region. SEAT has a long history of car manufacturing in Spain, having been founded by the Spanish government in 1950.
- After a long partnership with Italy’s FIAT, it was bought by Germany’s VW Group in 1990.
- After struggling during Europe’s recent financial crisis, SEAT returned to profit last year for the first time since 2008.
- The company’s Chief Executive Luca de Meo told CNBC that the company’s owner had allowed it to keep and develop its own identity.
“It has always been the strategy of the VW group to respect the cultural identity of each one of the brands we work with. Every brand has its own strategy, own product and branding,” De Meo told CNBC on Wednesday. The SEAT Ibiza Bloomberg | Getty Images “The history of success of SEAT in Germany started a few years ago.
Germany is actually our biggest market and not a lot of people know this. The reason for that is that we are offering a level of quality and technology that the German buyers are appreciating.” Last week, SEAT told CNBC that sales were growing throughout most of Europe’s main markets. Sales in Germany rose 3.8 percent in 2015, marking the fifth consecutive year of growth for SEAT in the country.
“In the last three years, sales have accumulated 25 percent growth, almost 80,000 vehicles more than in 2012,” the company told CNBC last week. In 2015, sales exceeded the 400,000 vehicle barrier, a result which it said was due to a recovery in Spain and Italy and its best-ever sales figures in Switzerland, Denmark and the Czech Republic. 
The VW Group has been through a turbulent time in recent months. Last September, it admitted to using illegal software to manipulate emissions tests on diesel vehicles in the U.S. It is believed that 11 million vehicles are affected by the scandal worldwide.
SEAT said around 700,000 of its diesel models were fitted with the software that the company has set about trying to find and refit. De Meo said the VW Group had moved quickly to repair the damage caused by the scandal. “Of course, this is not a nice thing to happen to the group but from the very first moment, our focus was on trying to find a solution for customers.
So we started to fix the cars a couple of weeks agoThe process is working well and that the customer will have no impact is the main target for us.” Follow CNBC International on Twitter and Facebook,
Where are seats manufactured?
SEAT S.A. (English: /ˈseɪɑːt/, Spanish: ; Sociedad Española de Automóviles de Turismo lit. Spanish Touring Automobiles Company) is a Spanish car manufacturer, which sells its vehicles under the SEAT and Cupra brands. SEAT.
| Headquarters in Martorell, Spain | |
|---|---|
| Headquarters | Martorell, Catalonia, Spain |
What is the history of seat company?
SEAT S.A.| Headquarters in Martorell, Spain | |
| Native name | Sociedad Española de Automóviles de Turismo (S.E.A.T.) |
|---|---|
| Type | Sociedad Anónima / Subsidiary |
| Industry | Automotive |
| Founded | 9 May 1950 ; 72 years ago |
| Founder | Instituto Nacional de Industria |
| Headquarters | Martorell, Catalonia, Spain |
| Area served | Europe, Middle East, Africa, Latin America (except Brazil and Argentina) and Singapore |
| Key people |
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| Products | Automobiles, electric vehicles, automotive parts |
| Production output | 468,805 units (2020) |
| Services | Design, manufacture and distribution of SEAT cars and components |
| Revenue | €8784 million (2020) |
| Net income | €194.2 million (2020) |
| Number of employees | 14,751 (2020) |
| Parent | Volkswagen Group |
| Divisions | SEAT Cupra Cupra Racing |
| Website | www,seat,com |
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Where are Britax car seats made?
USA Car Seat Manufacturers FAQs – Where are Britax car seats made? Most Britax car seats are made in the USA, while a few are made in China. Where are Evenflo car seats made? Most Evenflo car seats are made in the USA, while a few are made in China. Where are Graco car seats made? Graco car seats are made in China.
What kind of car is a seat?
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SEAT is an automobile manufacturer from Spain with its headquarters at Martorell. It was discovered on May 9, 1950 by a state-owned industrial corporation, Instituto Nacional de Industria or INI. SEAT automotive is actually a subsidiary wholly owned by the German Volkswagen Group, together with Porsche and Audi. SEAT is marketed as a car brand with sporty features. Due to its public demand on its golden years, SEAT was then developed and even gave birth to more subsidiary companies.
- By the year of 2000, SEAT company has already reached a production of over 500,000 units and has produced over 16 million cars.
- Six million from these were made from their plant at Martorell, Spain, and the remaining three-quarters was exported to over 70 countries in the world.
- SEAT is actually an acronym which stands for Sociedad Española de Automóviles de Turismo or Spanish Touring Car Company in English.
With the initial increase in sales, up until now, SEAT is the only Spanish vehicle company with the ability and the power to develop its own cars inside their own company plant. A few several facilities run in SEAT’s company plant in Martorell. These include Prototypes Centre of Development, Design Center, SEAT’s Technical Center, Research and Development Center (R&D), SEAT Sport, SEAT Service Center, and the Genuine Parts Centre for Audi, Škoda, and SEAT brands.
